Tom Arran Tom Arran, Wednesday 18th December 2019, 5:58 PM CET
pure markets, blockchain security

Pure Markets Updated Business Model

Pure Markets, an online brokerage that assists regular clientele, has provided insight into their new business model. After gaining broader experience in the industry since become operational in 2016, this brokerage firm has realized that the market is over-saturated. Subsequently, they’ve altered their business model into a development studio. Clientele ranging from high-variant corporations to introductory brokers can acquire Pure Markets services for specialized needs. Their operational exchange is now more customizable than it ever has been before, with their uniquely-designed products being transparent in an era of blockchain security.

The transparent services maintained by Pure Markets include Post-Trade STPs at 100%. Requested details include the price of the trade; it’s slippage, and the associated exchange cost. Conflicts of interest are pertained to this data, meaning third-party applications don’t have access to this private information. Additional transparent services comprise of Liquidity, Feeds, and Spreads, which can also be customized going forward. Subsequently, a product that suits your strategic needs is always available.

The Changes

Pure Markets altered its business model in multiple ways. Previous structures for the company required that sales be earned from partners or traders. However, this saw client acquisitions lasting four to six months. Implementing the STP Model with Customizable Features enabled this period to surpass for more than twelve months. Profits from this brokerage house are now earned via service rebates and have lowered the associated costs for running their exchange. Pure Markets doesn’t spend millions in advertising, maintains lower fixed costs, and now manages a lighter business model than B-Book Brokerages.

The level of rebates maintained with Pure Markets is extensive, allowing for clientele to receive lower prices on these blockchain services. It acts as a simple form of advertising, bringing the client to the PM Exchange from word of mouth. It’s a cost-effective platform that has increased percentages of investors and traders register with Pure Markets. It’s a model that sees the client risk the valuation of their products for client acquisition.

New services have been implemented with the announcement of Pure Markets updated business model. It’s become the bulk of their business, aside from the 24/7 exchange. Any blockchain financial product can be created with their algorithm, which accounts for the style of trade and its required instruments. Afterward, the markups and final spreads are built to design a Personalized PAMM. The finalized product received will be dependant on the broker’s trading level.

leverage caps

Pure Markets, in correlation with their updated model, has upgraded the Percent Allocation Money Module. Traders using this module become their own personalized money manager, which enables clientele to earn profits from the exchange’s performance fees and rebates. No other brokerage house maintains a platform like PAMM, which gives clients dozens of strategies and insight on their capital performance. This module also implements Stop Losses, with all statistics and data presented with an equity base. Subsequently, the transparency that Pure Markets is known for remains.

The Future for Pure Markets

The expanse of their popularity amongst investors, traders, and professional corporations have prompted the brokerage house to increase their product range. November 2019 marked the date when they began Pure Partners, where an increased presence over white label product packages are being offered. Their new brand was created to provide traders and investors with an uncomplicated payment system. Under their new payment service is the grey label platform, which supports MT4 and KYC.

Another significant concern for Pure Markets is the safety of their acquired clients. Regulated markets haven’t limited the criminal attacks on exchanges, which is why in 2020, Pure Markets is altering how funds are sent out to clientele. This is being accomplished with the requirement of United Kingdom bank statements for the release of funds, with reserves being protected by an FCA-Online Vault. When traders and investors receive their funds, receipts from their respective banks will include critical information. This will consist of a specialized four-digit code revealed via text message, guaranteeing that clientele received funds from the Pure Markets payment system. This implementation of these back-end verification systems almost ensures that funds will never be stolen from Pure Markets.

Tom Arran

Author: Tom Arran

Tom has over 10 years experience on crypto currencies, first mining bitcoin on an old university computer for 20 cents a coin to now day trading bitcoin in between helping to start whichbroker.com. Tom has previously held roles at a leading EU brokerage and provided insight and consultancy work for number of UK banks in Crypto. Tom Arran can be contacted at [email protected], View all posts by Tom Arran

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