Plus500 Creates WhatsApp Line
Plus500, as an international financial brokerage, has undergone numerous changes in terms of its client support. When the brokerage first launched in the early 90s, telephone hotline support was the best method for communicating with clients. Then in the early 2000s, the preferred method became live chat or email. However, with the creation of artificial intelligence and neural network, Plus500 has been able to establish a more direct way of communication between clients.
The brokerage has seen significant growth in terms of client registration. This has made the challenge of providing adequate and reliable support to clients that much harder. That’s why three months ago; the company began looking into new avenues of support. The latest form of support comes through WhatsApp.
Plus500 has endorsed and created their own WhatsApp network to enhance their communication efforts between clients and support representatives further. Live chat will remain as the main avenue of communication for desktops, with the WhatsApp Network becoming the new main avenue for mobile clients. This is a smart decision, as the messaging application is used by billions of users worldwide.
This decision came after Plus500 completed an extensive survey on how many of their clients use WhatsApp, with the total coming back at 58%. This isn’t shocking considering that WhatsApp has 1.5 Billion people worldwide using their application. It’s the third most downloaded application on Android and the fifth most downloaded application on iOS. It’s estimated that roughly three million companies use “WhatsApp – Business.”
This new form of support will be available to clients 24 hours, seven days a week. Plus500 is the first contracts-for-difference brokerage that has integrated its mobile support into the WhatsApp Network. The service will be available in English & an array of European Languages. Additionally, email and live chat are still available contact methods for communication support as well.