HotForex and Santos FC Partner Up
The CFD and Foreign Exchange Markets share similarities with the online gambling industry. This was proven again with the announcement that HotForex has signed an agreement with Santos FC, allowing them to formula a sportsbetting partnership in the eSports Genre. This partnership enables for HotForex to enter the eSports Market as an official sponsor, lasting for twelve months. Instead of becoming a sponsor for the physical version of Santos FC, HotForex will become the primary sponsorship for their eSports team.
It’ll be named the Santos HotForex eSports Team, which will extend to alterations in their logo. This announcement follows the confirmation that HotForex is trying to increase its brand awareness for potential CFD or Foreign Exchange clients. Considering that Santos FC is one of the most popular football clubs in Europe, acquiring priority sponsorship for their eSports team will drastically assist HotForex going forward. It should be noted that this CFD/Foreign Exchange Broker considered multiple other sporting organizations. HotForex maintains the right to collaborate with other organizations in different leagues worldwide. CFD and Forex markets could see significant growth with this brand in the coming months.
The chief executive officer for HotForex spoke to reporters during this announcement. George Koumantaris stated: “We see a lot of parallels between trading and the fascinating world of esports, and look forward to exploring how realistic goal setting, effective emotional control and the right mindset can help players both on the field and in the market.”
The Growth of Brand Awareness
Brokerages have spent millions of attaining sponsorship rights with sporting organizations worldwide. Billions of individuals view these events, which causes multiple brands to fight for sponsorship on jerseys or in stadiums. Brand awareness has become a significant point of advertising for the CFD and Forex Industry, with their logos often being enough to garner the attention of consumers. It’s estimated that on average, there are 4.7 billion individuals across 202 countries that watch the English Premier League. That’s 60% of the total population, making it unsurprising that HotForex would sponsor the eSports version of Santos FC. However, it’s estimated that less than 50 million globally watch the Premier League – eSports Edition.