UFC Sponsorship Deal with eToro
EToro, one of the most significant trading platforms operating on a worldwide scale, has announced a new sporting partnership. Starting on October 6th, 2019; eToro will sponsor the Ultimate Fighting Championship. This deal is slated to last for six months, with the optional of renewal. Partnering with the UFC also makes eToro their official trading partner. The clientele of this exchange will see their advertisements starting at the Whittaker Vs Adesanya Matchup at UFC 243. The advertisements will include the eToro logo, which will be presented in the Octagon Ring. Ads also include social media content, stadium billboards, television advertisements and consumer products.
The Vice President for Global Partnerships with the UFC, Nick Smith, spoke on this new deal with eToro. He stated: “We are thrilled that eToro is joining us as UFC’s new Online Trading Partner in Australia and New Zealand. A partnership in this space with a global company like eToro demonstrates the continued innovation and growth that UFC has developed in-market.”
Sports Marketing for Brand Awareness
EToro is a London-based blockchain brokerage that is also registered in Australia and Cyprus. This deal with the Ultimate Fighting Championship League marks the first time that the company is making a serious push towards marketing awareness in North America. This exchange is gaining new growth by providing a sponsorship contest that would allow for a select few UFC Fans to receive a VIP Experience for the International Fight Week. This is the 9th time this event is being held and is considered to be the Superbowl for the UFC.
The Managing Director for EToro Australia, Robert Francis, also spoke on this deal. He stated: “We partner with sports teams around the world to try and reach as many people as possible with the main aim of getting them interested in investing. The UFC has an incredibly devoted and passionate fan base, which is why we chose it as our first partnership in Australia.”