Haydn Franklin Haydn Franklin, Friday 20th September 2019, 11:26 AM GMT+0000
ATFX Institutional Desks

ATFX Institutional Desks

ATFX, a blockchain brokerage operating in London, announced at the beginning of September that they would be launching institutional trading desk platforms to their clients. This would benefit ATFX by targeting a new demographic of professional clients and enable the firm to avoid leverage caps implemented by the European Market Securities Authority. These caps were introduced thirteen months ago and caused significant declines in revenue for ATFX. These institutional desks will enable the firm to recapture lost profits in a short period by targeting the wealthiest 1% in North American and the European Union.

Recently, the Chief Executive Officer for the United Kingdom branch of ATFX spoke publicly on the future of his company. Wei Quang Zhang spoke with reporters on the open competition in this market space, upcoming products and the potential clients that are being targeted. There’s competition for ATFX, as several other firms have already launched their institutional desks. However, these brands aren’t as established globally. ATFX UK is acting as a proof of concept for the ATFX Corporation if the project succeeds, then the implementation of institutional decks could become global. Considering that they’re famous for managing successful retail products, many analysts anticipate that this service won’t be different.

The United Kingdom Subsidiary of ATFX employs three hundred professionals, compiling their wealth of knowledge and industry tactics to create exceptional services. Since the corporation’s inception, the goal has always been to succeed to the next level. Developing these institutional desks allows for superior services that benefit both clients and the firm. It enables a higher standard of customer interaction, which furthers profit valuations.

The Targeted Traders

The upcoming platform is called “ATFX Connect”, and it’ll allow clients to have higher levels of liquidity. The platform also provides additional services to traders such as hedge fund management and asset manager. This isn’t shocking considering that ATFX has had clients demanding their features for more than several months. However, client activity has slowly dropped in recent months with other exchanges opening their institutional desks first. Wei Quang Zhang has publicly noted that these exchanges don’t understand the difference between elective or professional clients. That by providing desks for both classes it will prompt significant problems in the coming months. The Chief Executive Officer pointed out that by targeting the wealthiest 1% traders, it opens the market space to new avenues desperately needed to increase the volatility of cryptocurrency.

Corporate level clients in the United Kingdom is the targeted traders. ATFX Connect wants to become the new exciting service on London’s Wall Street, amongst not only corporate clients but individuals 1% traders. The exclusivity of their platform is because all registered members have access to Tier 1 Banking. However, the United Kingdom isn’t the only targeted market for ATFX Connect. Wei Quang Zhang is taking the Connect Platform back home to Asia in the Mena Region. This region is infamous for retail market trading, with the wealthiest clients in Asia living in the area. Furthermore, this market space has avidly been looking for new liquidity solutions. ATFX Connect will be a welcomed platform in Mena.

This doesn’t mean that ATFX Incorporated will be leaving the European Union Market. They’ve publicly confirmed an increased investment in the region, from technology to market research. The future growth of innovation with this corporation will be unlike anything seen in the market before. One of these announced innovations is share trading, which will open an array of new pairing options to clients. Additionally, this level of trading enables the firm to increase its product range drastically. Implementing this service will further the specifications needed to account for market trends, benefits both institutional desks and contracts-for-difference.

The Pushback

There have been regulatory pushbacks against all brokerages operating in the blockchain space. Recently, the Australian Securities Investment Commission announced product intervention measures identical to the European Securities Markets Authorities. Subsequently, this has lowered profits for ATFX in the Australian Market. Wei Quang Zhang believes that authorities globally will govern over markets, causing for regulation to be more severe. However, there are risks associated with running a brokerage, and when markets level out to new laws, profits will return to normal. Patience is critical for ATFX.

Haydn Franklin

Author: Haydn Franklin

Hayden joined whichbroker.com in March 2019. He previously held positions at leading US facing financial news outlets. Hayden's focus is primarily Crypto and Forex news at whichbroker.com, however he is also whicbrokers long form content specialist leading him to write longer posts with an investigative angle. Hayden gradutated from the University of Chicago. Haydn Franklin can be contacted at [email protected], View all posts by Haydn Franklin

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